The real-life tales of a football writer
Sir Alex Ferguson is the latest person to speak out against the prices for this year’s Champions League final at Wembley.
We’ll ignore the fact he’s never spoken out about the ticket prices at Old Trafford when so many Manchester United fans see them as a cause for concern, but Ferguson was right when he criticised UEFA. The cheapest final seats for neutrals will be a prohibitive £176 plus a ridiculous administration fee which will push the total over the £200 mark.
“It’s unbelievable,” he said. “It’s a killer. It’s disappointing. Managers and players can’t do anything about it. I don’t know what you can do. You have a booking fee of £26 or whatever it is…dearie me.”
Well, he did something about it by speaking out. More action from others like him would be welcome, but don’t hold your breath.
Some of the 25,000 tickets - just over a quarter of the Wembley capacity - allocated to each of the competing clubs will be cheaper at £80, but UEFA won’t say how many. They could sell a just two tickets for £80 and claim they'd fulfilled their promise.
Despite being a period of low inflation across Europe and a time of economic crisis in most countries, these prices have risen 40% in two years.
Wembley has always been expensive, be it for a hot dog or match brief, but this takes the proverbial. At least Queens Park Rangers had the honesty to print that some of their tickets had a ‘diabolical view’ on them in the 1990s. UEFA should print “blatant profiteering” on Champions League final tickets.
Instead, they have tried to justify the mark up, saying: “We have to benchmark this event against other comparable events - for example the final of the Euros and the World Cup.”
Michael Platini’s actions are disappointing. A great, great player, I was optimistic about his future as an official in football when I interviewed him in Rio in 2000. We were there to watch Manchester United and a mate cheekily asked if he was up for an interview with a Manchester United fanzine. To his credit, Platini said yes and we met him the following day, where he talked about Eric Cantona, Juventus and the 1984 French team.
As he was promoted through FIFA and then UEFA, I liked his idea about making the Champions League more inclusive and his thoughts about financial fair play, but what about UEFA playing fair financially with fans?
When Platini oversaw moving the Champions League Final to a Saturday, he claimed that he did so more families could see the game. But there seem to be ulterior motives. The corporate dollar was never keen on midweek finals. Too much time off work, too much of an inconvenience.
When Juventus met Milan in the 2003 final at Old Trafford, the touts couldn’t give match tickets away outside the ground. Manchester Airport may have recorded the busiest day in its history and plane spotters flocked to see Italian planes that had not been airborne since WWII, but many friends got into the European Cup final for a fiver.
However, London is not Manchester and Saturday is not Wednesday. One of the “strengths” of England’s failed 2018 World Cup bid was London’s sophistication in the corporate events market. That is a large market stocked with the well-heeled who would not flinch at £200 or even £2000 for a ticket to see a “flagship event.”
But are they the people who deserve to be at the final? Surely loyal supporters of the competing clubs should be the absolute priority, be they from Barca or Chelsea, Madrid or Manchester.
I’m going to Marseille this week to see Manchester United. There will be a couple of thousand travelling from England. Should United reach the final then virtually all of them will be guaranteed a ticket because of the club’s loyalty system. If they don’t like the price, tough. And UEFA know that.
Yet there will be supporters who have seen every Manchester United home game this season who would miss out on a ticket for the final should United reach it…though they have the option of paying sky high prices through third parties and the type of corporate shebangs which UEFA encourage.
As for families, what type of working class family, the very folk who have long provided the bedrock of match going football support, could afford those prices? Or do UEFA mean upper middle class families who only discovered football after it became trendy post Italia ’90, the start of the Premier League or even Euro ’96?
LATEST FOOTBALL NEWS
Injured Götze ruled out of Wembley final
Pellegrini to leave Malaga in summer
Pulis leaves Stoke after seven years
Man City and Yankees launch new MLS team
Milan snatch Champions League spot late on
He's here, he's there, he's...
The cost of Premier League away travel
FourFourTwo is brought to you by Haymarket Consumer Media & FourFourTwo is part of Haymarket Sport
| International Licensing | © Haymarket Media Group 2010