Why Arsenal should become a selling club once again – for their own good

Unai Emery Arsenal selling club

Before Borussia Dortmund were every hipster's favourite European underdog; before Southampton had packaged and shipped their finest talents to Anfield, Arsenal perfected the selling model. “We don't buy stars,” Arsene Wenger insisted. “We make them.”

Arsenal went unbeaten in 2003/04, but Wenger himself found invincibility in the years that followed. He won nothing, yet his reputation grew: a man who could lose the titanic Patrick Vieira, replace him with a lightweight La Masia playmaker and then progress further in Europe. Thierry Henry, Ashley Cole and Robert Pires all left, and were replaced by Emmanuel Adebayor, Gael Clichy and Samir Nasri. When the second wave left too, Arsenal simply reinvested and maintained their top-four status. 

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Mark White
Content Editor

Mark White has been at on FourFourTwo since joining in January 2020, first as a staff writer before becoming content editor in 2023. An encyclopedia of football shirts and boots knowledge – both past and present – Mark has also represented FFT at both FA Cup and League Cup finals (though didn't receive a winners' medal on either occasion) and has written pieces for the mag ranging on subjects from Bobby Robson's season at Barcelona to Robinho's career. He has written cover features for the mag on Mikel Arteta and Martin Odegaard, and is assisted by his cat, Rosie, who has interned for the brand since lockdown.