I'm not miles too cocky, Why would I be? We've had to put up with 3 years of sh*t from our team so I've not exactly got anything to be cocky about.
Not necessarily mate, we signed Pedro Mendes & Steven Davis when we were just knocked out of Europe completley. So Celtic have gained £10m and signed Marc Crosas and Glen Loovens. Celtic won't be daft and spend it, and fair play to them to be honest, they've signed some duds with their CL money in the past (Gravesen in particular).
They won't be SPL kings in the future, if you compare players as potential we have a better squad. Celtic have won 3 titles in a row because they're consistant and we were shocking.
You also have to consider the money we made from Alan Hutton & the UEFA Cup/CL run last season in which we made far more than Celtic will make in 2 seasons in the Champions League. So thats probably been covered.
Depends on what you class as household names.