The Football Rich List 2010/11: The Full 100

98. Jimmy Rowlinson £20m

Crewe Age 56 (Last year £26m, 81st)
Jimmy Rowlinson is the son of Norman Rowlinson, who was president and long time director of Crewe Alexandra until his death in August 2006. Rawlinson senior saved the club from extinction in the 1960s and 1970s. He was chairman during Crewe's Fourth Division re-election era, and the club enjoyed two promotions under him in the 1960s. He also chaired the Rowlinson Group, a Nantwich-based timber group worth £17.6m net assets in 2008-09. It is entirely owned by the Rowlinson family. Son Jimmy, who also runs the Rowlinson Group, took over his father’s 24.2% stake in Crewe and a seat on the board. With Gresty Road ground now modernised, the club is worth its near £9m net asset figure. In total we value the Rowlinson family at £20m.
FourFourTwo.com's Crewe news page

98. Ken Bates £20m

Leeds Age 78 (Last year £20m, 90th)
Leeds' revival continues apace, to the delight of their unignorable chairman. A boyhood QPR fan who tried to make the grade as a player, he took over as chairman at Oldham in 1965, introducing bright orange shirts. He left after five years and concentrated on his business interests for a decade. But in 1982, after a brief dalliance with Wigan, he bought Chelsea for a token £1 and fought off developers who wanted to take over Stamford Bridge. After 21 rather interesting years, and with the club £80m in debt, he sold out to Roman Abramovich, receiving £17.7m for his stake.
Not the type to fade into the background, Bates became embroiled in a bitter battle to take over Sheffield Wednesday. Instead he took control of ailing Leeds in January 2005 in a £10m deal, though according to recent reports he does not appear to have a stake in the club. He has put Leeds back on a sound commercial footing. Allowing for other property assets, we value Bates at around £20m this year.
FourFourTwo.com's Leeds news page

98. Martin Gilbert £20m

Aberdeen Age 55 (Last year £20m, 90th)
Aberdeen Asset Management broke through the £100 billion barrier for funds under management in October 2007, just five years after the firm almost went under. Martin Gilbert is chief executive of the group and has a stake worth nearly £12m after the shares recovered in 2009. Past salaries, dividends, share sales and other property and hotel assets should take Gilbert to £20m easily. He has been a director of Aberdeen FC since 1997.
FourFourTwo.com's Aberdeen news page

96. Carlo Ancelotti £21m

Chelsea Age 51 (Last year £17m, 97th)
Carlo Ancelotti can be well satisfied with his first season in charge of Chelsea, leading the Blues to the domestic Double with no little style. That's the sort of ability that attracted Chelsea's billionaire owner Roman Abramovich in the first place, although both Abramovich and Ancelotti have their eyes on a bigger prize.
In June 2009, Ancelotti gave up the helm at Milan with a year to run on his contract to sign a three-year deal with Chelsea worth £6.5m a year; he will receive bonuses of £1m if the team wins the Champions' League, £1m for the Premier League and so on. He could earn £10 million a year. Including past earnings at Milan and his Chelsea contract, Ancelotti should be worth £21m right now. He will go much higher if the Blues taste more success.
FourFourTwo.com's Chelsea news page

96. Geoffrey Brown £21m

St Johnstone Age 67 (Last year £21m, 88th)
Having won the First Division title in 2008-09, St. Johnstone remain in the SPL after avoiding relegation in 2009-10. Their chairman Geoff Brown is now the longest-serving supremo in Scottish football. It was in 1986 that Brown pumped £100,000 of his own cash into the Saints, effectively rescuing the club. Aside from football, Brown also runs and owns GS Brown Construction, which turned in a £7m loss in 2008-09 as the housing downturn hit hard. But it still has over £20.5m net assets and should be worth £20m. Other small firms and his St Johnstone stake take Brown to £21m.
FourFourTwo.com's St Johnstone news page