14. Joe Cole £14m
Liverpool Age 28 (Last year £11m, 18th)
This time last year, Chelsea and Joe Cole were unable to reach agreement on a contract extension, amid claims that club were unwilling to grant him –- or, for that matter, Michael Ballack – a six-figure weekly wage. Fellow Champions League qualifiers Arsenal, Manchester United and Tottenham were all possible destinations but in the end Cole signed a four-year, £90,000-a-week contract with Liverpool.
A schoolboy prodigy, Cole made his debut for West Ham in 1998. His 2003 move from West Ham to Chelsea in a £6.5m deal increased his salary from £25,000 a week to £30,000. He signed an £80,000 a week Chelsea contract in June 2006 and had endorsement deals with Samsung and Adidas. He enjoys the usual footballer trappings of property in Dubai and fast cars. There is little in his company, Joe Cole Promotions, with just £307,000 net assets in 2008-09.
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