Man United sign seven-year Chevrolet deal
Reuters - Monday 30 July 2012, 15:52
Manchester United have signed a seven-year sponsorship deal
with General Motors to have the Chevrolet brand on their shirts
from 2014, the club said on Monday.
The surprise announcement came after GM's marketing chief
resigned on Sunday, a departure reportedly linked to a
partnership deal between the carmaker and the club announced at
the end of May.
The U.S.-based car company will replace Aon, whose
partnership with United began in the 2010-11 season.
"This is a fantastic, long-term deal for the Club," said
Commercial Director Richard Arnold.
"We have been partners with Chevrolet for only six weeks,
but already they have produced some fantastic ideas that will
benefit both the partnership and our 659 million followers
around the world."