Serie B rebranded Serie bwin
Reuters - Wednesday 07 July 2010, 13:10
MILAN - Italy´s second tier Serie B has
been rebranded Serie bwin after a two-year sponsorship deal was
signed on Wednesday with Austria-based internet betting firm
bwin.
The deal, announced in a Serie B statement, will bring
much-needed revenue to a division which has been under severe
financial pressure for several years.
Serie B will run its own affairs this season after the
top-flight Serie A broke away from the two-division professional
league.
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