JOHANNESBURG - South Africa's Football
Association (SAFA) will pay five million rand ($732,332.479) for
the rights to the popular nickname of the country's football team,
Bafana Bafana, ending a long running dispute with a licensing
company who first registered it.
The sum will be paid over 12 months to Johannesburg-based
licensing company Stanton Woodrush, who had registered the
nickname almost 20 years ago, SAFA said on Friday.
"We feel very happy about the acquisition of the Bafana
Bafana name which allows us to exploit this great brand for the
good of the game," SAFA president Kirtsen Nematandani told
It brings to a close a highly divisive issue which had
pitted the association against the licensing company in court
and also concludes months of post-World Cup negotiations.
Bafana Bafana was a moniker first attached to the team in
1992 by a newspaper reporter. Loosely translated from Zulu it
means "our boys" and quickly became popular although was shunned
at first by the football association.
After South Africa won the 1996 African Nations Cup, the
nickname became firmly attached to the team and the association
sought to embrace it but had already been beaten to the
registration of the name as trademark by businessman Stan Smidt,
who owned Stanton Woodrush.
SAFA lost a court case over the intellectual property rights
nine years ago but later went into a partnership with Stanton
Woodrush for apparel and licensing sales using the nickname,
worth an estimated 50 million rand.
After last year's World Cup, SAFA made a renewed bid to gain
sole rights to the nickname and held lengthy negotiations, at
one time threatening to ditch Bafana Bafana and organise a
public poll for a new nickname.
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