Newspaper blunder commiserates Brazil
Reuters - Tuesday 29 June 2010, 16:02
SAO PAULO - Readers of one of Brazil's
biggest newspapers were surprised to read on Tuesday that their
beloved national team had been knocked out of the World Cup, the
day after Dunga's side had marched into the quarter-finals.
An advert wrongly posted in the Folha de Sao Paulo newspaper
by a major supermarket chain expressed sadness at Brazil's
"elimination" and told fans they could at least look forward to
2014, when the South American country will host the tournament.
"The team exited the World Cup, but not our hearts," said
the advertisement for the Extra supermarket. "Thanks Brazil,
we'll see you in 2014," it added.
Five-times World Cup winners Brazil, coached by Dunga, had
in fact crushed Chile 3-0 to set up a quarter-final with
Netherlands in Port Elizabeth on Friday.
A spokesperson for the supermarket's parent company said the
advert had been placed mistakenly by the newspaper.
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