Korean broadcaster fined over World Cup
Reuters - Saturday 24 July 2010, 09:13
SEOUL - South Korea's SBS TV has been
fined 1.97 billion won ($1.64 million) by the state regulator
for not sharing coverage of World Cup matches with other
broadcasters, local media reported on Saturday.
SBS had exclusive rights to show the matches from South
Africa but after complaints from rival television companies KBS
and MBC, the Korea Communications Commission (KCC) instructed
them to negotiate a share of some games, Yonhap news agency
reported.
The KCC said SBS was fined as it did not "sincerely comply
with the request" to negotiate and the company had not taken
into account the "universal viewers' rights".
South Korea reached the last 16 of the World Cup for the
first time on foreign soil at the June 11-July 11 event in
South Africa.
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