Altrincham become first club to offer personalised WhatsApp service for fans

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The National League North club are pioneering a new bulletin service for their fans

As a way of communicating with their fans, Altrincham are using WhatsApp to get across breaking news, exclusive interviews and updates to their fans.

Fans simply have to add a mobile number to receive the club's broadcast messages; meaning, for example, that they will no longer have to trawl through an app to get updates about goals, team news and more.

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James Kilpatrick