The League Two outfit teased some "major transfer news" on Thursday afternoon, adding in the customary emojis and token GIF to get their fans on the hook.
Thirteen minutes later, with Crewe fans excitedly waiting to hear who they were signing, they were cruelly told that their midfielder George Cooper had left to join Peterborough on a three-and-a-half-year deal.
This isn't the first time a club has shafted its fans so: in 2014, Leeds famously told fans "don't go to bed just yet... there is still work to be done" on deadline day – then announced that striker Matt Smith had joined Fulham, and forward Dominic Poleon was on his way to Oldham. And that was that.
Unsurprisingly, the response from Crewe fans this time wasn't too positive. Here's just a tiny taster of the (clean) comments...
Suffice to say, that could have been handled... better.
See also...
Manchester United release a co-branded tractor
Watch: Ruben Sobrino of Alaves fires in fierce piledriver at Valencia in the Copa del Rey
'My dad was a big West Ham fan. I scored at Upton Park once for Arsenal – my dad was in the home end and he was like, "What are you doing, son?"' Ray Parlour on growing up a West Ham supporter
‘Chelsea have to qualify for the Champions League for this season to be a success – they showed that they have the players to perform at a high level, they need a win quickly now’ Blues legend’s fears over recent bad run
