In November 2009, FourFourTwo featured an exclusive interview with Everton manager David Moyes. He told us about his route to the top, living with his dad, almost signing Michael Essien â and if he could succeed Sir Alex Ferguson at Manchester United.
The red hair is starting to fade and the deepening lines across his face tell their own story. But David Moyes â the fourth-longest serving manager in England â remains as intent on returning Everton to their former glories as he was the day that he swept into Goodison Park seven and a half years ago, shaking the old stadium to its very foundations.
Such longevity in so hazardous an occupation is remarkable in itself, but the way in which Moyes has transformed Everton is stunning, justifiably earning him a reputation as one of the Premier LeagueâÂÂs best managers. So high has the ScotâÂÂs stock risen in fact, that heâÂÂs now reputed to be Sir Alex FergusonâÂÂs preferred heir to the throne at Old Trafford
FFT has been warned that Moyes can be awkward with journalists and highly sensitive to questions on issues â such as Joleon LescottâÂÂs transfer to Manchester City â where his managerial authority has been breached.
But today Moyes is relaxed and genial, expansive when asked about supposedly âÂÂforbiddenâ subjects. He seems ebullient after â¨a productive training session earlier in the day. Bumping into Sylvain Distin on the way in, EvertonâÂÂs new defender jokes how he wouldnâÂÂt be staying for voluntary training in the afternoons â as he did at former club Portsmouth â because the morning sessions here are âÂÂexhausting enoughâÂÂ.
Moyes, the archetypal tracksuit manager, clearly thrives when pushing his players through their paces and is pleased after a good workout. Still dressed in his training kit, he folds his right leg up against his chest, sprawling his other leg across a chair in Finch FarmâÂÂs media suite, and chats with the ease of a man at home in these surroundings.
âÂÂWeâÂÂre quite proud at Everton. We think weâÂÂve built up a decent team at Everton and Joleon was part of that and we wanted him to stay,â says Moyes of the transfer saga that so disrupted EvertonâÂÂs pre-season.
"I felt that Joleon had been here three years and the group that weâÂÂd got together â weâÂÂd finished fifth and got to a cup final â could have warranted a bit longer.âÂÂ
What Moyes found particularly hard was the way Lescott made it clear he no longer wanted to play for him. âÂÂJoleon is in the main a decent lad, but in the end didnâÂÂt act that way,â he says. Moyes is not one to dwell on the past, however, and refers to the matter as a âÂÂclosed chapterâÂÂ.
At EvertonâÂÂs Friday press conference shortly before we meet, Moyes belatedly unveiled two new signings, Dutch defender Johnny Heitinga and the Russia midfielder, Diniyar Bilyaletdinov. ItâÂÂs mid-September, a month after the start of the new season, but for the first time Moyes has had a full squad available for a training session.
His message is that the season starts here. â¨âÂÂIf IâÂÂd had these players six weeks ago, IâÂÂd have been ecstatic,â he says, looking pleased anyway.
â¨Two influences dominate David MoyesâÂÂs ascent to being the most outstanding British manager of his generation: his Glasgow childhood and his experiences as a journeyman player.
"GlasgowâÂÂs my home and football was what you done,â he says, as if it were as elemental as eating and sleeping. His father coached Drumchapel Amateurs, a junior club with an incredible record of transforming young players into professionals, including Kenny Dalglish and Alex Ferguson. Moyes credits his father, who now lives with him and does some scouting for Everton, as being a crucial influence. âÂÂI used to help him get the strips ready and see him makes arrangements,â he recalls. Because of this, the ethos of management âÂÂhas probably been within meâ since childhood.
After representing Scotland at schoolboy and youth level, Moyes broke into the Celtic team as a teenage centre-half, winning the SPL title in 1981-82. But despite the promising start, he was unable to make a first-team place his own. Desperate for regular action, he sought a move to England and after a transfer to Arsenal fell through, joined Cambridge United in 1983. Besides a spell with Dunfermline in the early-1990s, he never again played in the top flight.
âÂÂI donâÂÂt regret it because it gave me an opportunity to see football in a different way,â he says. âÂÂI was at Cambridge, at Bristol City, â¨I went to Shrewsbury â itâÂÂs not an illustrious route, but I tell you what, the background I had from Celtic stuck with me. You were required to win, and if you could win with style that was the way you should do it. But if not, you should win.âÂÂ
He describes losing regularly at these clubs, having been at Celtic, as a âÂÂcomplete shockâÂÂ. âÂÂAll that losing is probably the reason IâÂÂm a miserable bugger today,â he laughs, but one senses that those days still live with him, and make him so intensely motivated now.
In 1993, Moyes joined Preston, where he spent nearly a decade. He always possessed the natural authority that set him out as managerial material. âÂÂHe had that little bit of a commanding personality about him,â says the Hull midfielder Kevin Kilbane, who played with Moyes at Preston and was later managed by him at Everton. âÂÂHe was a character within the club who you used to respect, but he had a bit â¨of fear factor around him too.âÂÂ
In January 1998, with Preston threatened by relegation to Division Three, Moyes became player-manager. By May 1999 heâÂÂd guided Preston to the Division Two title, and for the next three years they were in the hunt for promotion to the Premier League. Suddenly he was hot property.
He remained at Deepdale until March 2002 when the call came from Everton â âÂÂthe first real big club to come in for me.â Although he won over Evertonians immediately, in particular by referring to theirâÂÂs as âÂÂthe PeopleâÂÂs ClubâÂÂ, he faced a harder task in the dressing room. For years Everton had been chronically mismanaged and MoyesâÂÂs predecessor Walter Smith had accumulated a squad of ageing, underperforming players, many on lucrative long-term contracts. A culture of complacency permeated onto the pitch, where Everton were perennial strugglers. It was a club, Moyes recalls, where finishing 13th was considered âÂÂa good seasonâÂÂ.
At Deepdale his squad âÂÂwouldâÂÂve done anything you saidâÂÂ, but things were different at Goodison. He says that it was âÂÂa fightâ just to establish himself. âÂÂI had to change it from a club that was just surviving,â he says. He wanted âÂÂa younger football club, a fresher football clubâÂÂ.
For the first year, Moyes seemed to revitalise Everton through sheer force of personality. Abetted by the emergence of a 16-year-old Wayne Rooney, Everton finished seventh in 2002-03, having occupied a Champions League spot for most of the season. Two years later, without Rooney and with minimal spending, he defied all expectations and took Everton to fourth place. He is still the only manager to crack the top four since Bobby RobsonâÂÂs Newcastle in 2002.
"A lot of that early time was led by me: driven, motivated, a great desire to succeed. As it still is today â I donâÂÂt think itâÂÂs changed,â he says. But he believes that his managerial style has evolved. As he has assembled his own players he no longer has the daily battles with the inertia he first found at Goodison. EvertonâÂÂs squad is now younger, fitter, hungrier and prepared to run through walls for him.â¨
Moyes has completely altered perceptions of Everton, who are now an established top-six force, missing out on European qualification just once in five years. But while he takes justifiable pride in his achievements, there is â¨a sense of unfinished business; that he needs silverware to consider himself a true success.
âÂÂPeople say âÂÂDavid Moyes needs to win somethingâ â and I do,â he says. âÂÂBut if I win one trophy IâÂÂll want to win another one. My ambition is to have the football club say âÂÂWe want to finish first in the Premier League, not fifth.âÂÂâÂÂ
Although he wonâÂÂt admit it, lack of money holds Everton back. For the second year, Moyesâ net spend is nil; over seven years it averages out at around ã3.3million per year.
Perhaps because of these constraints, Moyes has a reputation for signing outstanding players at rock bottom prices. Tim Cahill cost just ã1.5m, Mikel Arteta ã2m. Lescott was signed for ã5m and sold for ã22m. Others â such as Michael Essien, who Moyes tells FFT he tried to sign from Bastia in 2003 â have got away. But Moyes admits that the transfer market is now harder and big money is needed, even for an unknown.
He says it rankles when he sees Everton outspent not only by rivals, such as Spurs and Aston Villa, but also by clubs like Sunderland. Yet his response is typically pragmatic: âÂÂIf you donâÂÂt have it, then you canâÂÂt spend it.
âÂÂWhen youâÂÂre finishing fifth and wanting to be pushing, and ambitious, and wanting to show your players youâÂÂre ambitious, thatâÂÂs where I feel sometimes that I let the players down because I canâÂÂt really give them more,â â¨he admits. âÂÂThatâÂÂs where sometimes I feel disappointed IâÂÂm not able to do that.âÂÂ
It says much about his inherent sense of responsibility that he accepts a burden that rests with the chairman, Bill Kenwright. He has earned huge prize money â ã15m last year â but had virtually none of it to spend. Kenwright frequently espouses a âÂÂ24/7â search for investment, but after five years of looking has found none â despite many other clubs doing so.
Kenwright describes Moyes as his âÂÂbest friend in footballâÂÂ. When Moyes is asked about his relationship with him there is genuine warmth. He says that Kenwright is âÂÂone of the reasonsâ heâÂÂs been at Everton so long. Indeed, one senses that despite limited financial resources, Moyes prefers to work with Kenwright â who gives him free rein in the running of the club â than he would a chairman with deep pockets but a penchant for meddling in his affairs.
Yet what happens when there are no more bargains or prodigies that can compensate for the boardâÂÂs parsimony? Moyes bats the question away, saying that he wants Kenwright to think Everton can win the Premier League. âÂÂObviously we need the tools to try and win the Premier League,â he says. âÂÂI want us to be driven together and him not accepting finishing fifth â¨in the same way that seven years ago we were accepting not finishing outside the bottom five."
An announcement is due soon in the public inquiry investigating EvertonâÂÂs controversial move to a new stadium outside the city limits. Moyes hints that this might resolve EvertonâÂÂs parlous financial state.
âÂÂIâÂÂd like to think by two or three years time that the club would have a new input in some way, whether it be a new stadium or new investment,â he says. âÂÂWeâÂÂre going to be building on a position of fifth in the Premier League rather than fifth from bottom. If thatâÂÂs the case itâÂÂll still be a big jump... but I think weâÂÂll enjoy that jump more than the one weâÂÂve had to take over the years.âÂÂ
Until that time he will wheel and deal in the transfer market, and rely on EvertonâÂÂs Academy. Six players, most notably Wayne Rooney, have progressed to be first-team regulars during Moyesâ time at Goodison. This season Jack Rodwell, an 18-year-old midfielder with the swagger of a young Steven Gerrard, looks set to make a first-team shirt his own.
âÂÂHeâÂÂs an elegant midfielder. He can run, heâÂÂs quick, heâÂÂs good on the ball. What he needs is time; maturity will come with that,â says Moyes. âÂÂIt wouldnâÂÂt be unrealistic after this World Cup for Jack to force his way into the England squad.âÂÂ
Despite spending half his life in England, he still regards Scotland as his home and may go back one day. The Scotland or Celtic managerâÂÂs job might be attractive then, but says itâÂÂs âÂÂnot on my agenda nowâÂÂ.
Asked about the speculation that heâÂÂs FergieâÂÂs preferred successor, Moyes is dismissive. â¨âÂÂI think last year it was Roy Keane,â he says. â¨âÂÂI think the year before that it was Mark Hughes. The year before it was Steve Bruce. â¨I just get on and try and not let it affect me if â¨I can. I donâÂÂt think it does affect me in any way.âÂÂ
He is full of admiration for Ferguson, though, describing him as the âÂÂbest manager in the worldâÂÂ, but says their relationship is exaggerated. âÂÂFolk think that because weâÂÂre Scottish we must be really, really close, but I wouldnâÂÂt say thatâÂÂs the case,â says Moyes.
Like Ferguson, Moyes is a workaholic: intense, driven, ambitious, motivated by fear of losing. He admits that there is little balance between his private and football life. âÂÂMy wife understands me,â he says.
âÂÂHeâÂÂs very hands on and runs Everton from top to bottom,â says Kevin Kilbane. âÂÂHeâÂÂs a very good coach, very much an organiser. HeâÂÂll make sure heâÂÂs the main voice on the training ground. He leaves no stone unturned and makes sure he covers every area. His attention to detail is brilliant.âÂÂ
At one point during our interview, FFT asks Moyes if he âÂÂused toâ work 16-hour days when establishing himself as Everton manager. For the only time his eyes fix into an icy stare. âÂÂI do,â he interrupts, not liking the implication that he is slacking. âÂÂI do every day... If I donâÂÂt then somebody else will be overtaking me. Someone else will be taking my job. I have to work every day, every week as if itâÂÂs my last.âÂÂ
What does he put being English footballâÂÂs fourth-longest-serving manager down to? Moyes puffs his cheeks. âÂÂHaving good players. A bit of luck. I work hard. I donâÂÂt take [my job] for granted. I try to make myself better â¨as often as I can by seeing whatâÂÂs new.âÂÂ
But itâÂÂs Everton, and bringing success â¨to Goodison, that remains his obsession.
âÂÂI canâÂÂt lose my drive and my desire,â he says. âÂÂFootballâÂÂs got to keep driving me on. â¨I think thatâÂÂs why IâÂÂm probably still here.âÂÂ
THE MOYES GUIDE TO MANAGEMENT
Coaching badges will only teach you so much
IâÂÂd done my coaching badges but what they donâÂÂt teach you is what happens when you walk into the dressing room on the first morning and you have David Ginola, Tommy Gravesen, Paul Gascoigne, Duncan Ferguson sitting in front of you, looking at you to take the lead.âÂÂ
Have a good chairman
What managers need and want is chairmen who want to work with them and help them, arenâÂÂt wanting to be the centre of attraction, donâÂÂt want to make the decisions and will leave it to the manager â and if things arenâÂÂt going well, will support him. I think everybody knows Bill KenwrightâÂÂs done that for me.âÂÂ
Fear is a great motivator
âÂÂIf I donâÂÂt work that hard then somebody else will be overtaking me. Someone else will be taking my job. I have to work every day, every week as if itâÂÂs my last.âÂÂ
Find yourself a schoolboy prodigy
âÂÂI remember another manager saying, âÂÂHow lucky is David Moyes, taking over at Everton and having a player like Wayne Rooney?â And I was â I really was lucky to have a talent like that on my doorstep. We put him in the team and everybody knows where heâÂÂs gone, so good luck to him.âÂÂ
Give kids a chance
âÂÂThe academy has played a major part for us, and we rely on it here because weâÂÂve not been able to go out and spend lots of money. I do say to many people, âÂÂIf I was a parent [of a young footballer], Everton is a club that gives your kids a chance.â We donâÂÂt have loads of players and thereâÂÂs not a blockage to get to the first team. If youâÂÂre good enough, I think youâÂÂve got a real chance here.âÂÂ
Interview: James Corbett. Portraits: Jill Jennings. From the November 2009 edition of FourFourTwo. Subscribe!
