Madcap Mad Dog relishing Cheltenham challenge

Mike Holden explains why he's a happy man now Martin Allen is back on the managerial map...

"There has yet to be a dull moment in the fortnight that has passed since Martin Allen took over as Cheltenham Town manager," reported the Gloucestershire Echo on Monday, without a trace of inevitability.

Meanwhile, the following day, chairman Paul Baker described the first couple of weeks of AllenâÂÂs tenure at Whaddon Road as "exciting and enlivening" before enquiring as to why so many reporters had turned up to a random Tuesday afternoon press conference.

For those of us who have followed Mad DogâÂÂs career with a keen interest ever since he started taking his clothes off and jumping in stone-cold rivers as a means of motivating players before big matches, the world is a happier place once again.


Back in the game: Allen takes up the Whaddon Road hot-seat 

Now we can look forward to an endless stream of yet more madcap man-management techniques and bizarre anecdotes or analogies in post-match interviews.

Anyone who harboured slight concerns that the eccentric side of AllenâÂÂs character might be suppressed following his sacking at Leicester didnâÂÂt need to worry for long.

In his first interview as Cheltenham boss, he treated one radio station to a potted history of his childhood, painting walls and sweeping stands at Whaddon Road when his late father was the manager of the Robins in the 1970s.

It was an account so wrapped up in nostalgia, you half-expected the station to start playing the second movement from DvorakâÂÂs New World Symphony in the background â a tune which, IâÂÂm reliably informed, later became quite popular on an advert for Hovis bread.

Anyway, that was just for starters. He wasnâÂÂt even trying to be wacky in that instance.

No, the first real taste of Mad Dog came at the clubâÂÂs training base in Swindon Village when he came up with the novel idea of a âÂÂspeed datingâ session between the players and his backroom staff.

So everybody got a minute of intimacy in each otherâÂÂs company to explain their roles within the club and ask the usual questions, like:

Which clubs have you played for in the past?

What on earth are we supposed to be doing?

Do you think we should take this seriously, he strikes me as a bit of a loon?

Jesus, whatâÂÂs he like when heâÂÂs angry?

Anyway, apparently, it went down a storm.

âÂÂIt was a good experience and IâÂÂm hoping to do this on a regular basis so thereâÂÂs not a feeling of âÂÂthem and usâ at the training ground,â said Allen, with a squad of 23 players and eight coaching staff nodding appreciatively in the background.

But then I guess thatâÂÂs what makes Mad Dog such a special character because he can suggest pretty much anything in the world and his players, staff, even opponents will just go along with it because theyâÂÂre never quite sure of the consequences when you say âÂÂNoâÂÂ.


"You don't want to see me when I'm angry..." 

Part of me thinks Martin Allen is just a geek who doesnâÂÂt realise he has this reputation of being an absolute nutter. He just goes through life suggesting all these outlandish ideas, wondering how magnificent it is that the human race is so co-operative.

Then the other part of me thinks that one person â just once â got on the wrong side of him and the story is just so gruesome that people dare not relay the details for fear of what happens to a âÂÂgrassâÂÂ.

In which case, I didnâÂÂt just call him a geek.

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