30. Chelsea away
Honestly? We're not sure we believe Nike or Chelsea when they claim that this away shirt is evoking the spirit of the 90s, or whatever it is that's supposed to connect fans to this – but it doesn't matter.
As much as a network-style pattern shouldn't work big ol' 2023, this one feels genuinely different for a Chelsea top – and that club have tried just about every kind of shirt on in the past few years. Black and blue is often a simple but smart choice for a kit.
29. Newcastle United third
Castore has had a mixed reputation on Tyneside in its short run as the kit manufacturer. No fan chose it – and no fan will fondly remember many of the shirts that have marked the remarkable and controversial rise from Newcastle going from relegation fighting to riches.
But this is a fine jersey all the same. Different tints of blue, a bright yellow to stand out and an interesting pattern. It's no mid-90s Adidas effort but it's alright.
28. Crystal Palace third
Crystal Palace's third shirt is graffiti-adorned with a grey and black base that makes FFT feel a little too old to actually buy one. Far be it from us to ruin anyone else's fun, though. A couple of 7s from our judges, here.
27. Fulham away
Fulham have lost their stereotypical Ken, Aleksandr Mitrovic, to the Mojo Dojo Casa House of the Saudi Pro League – but they're still as bright on the pitch as ever, in a shock-pink outfit that has caused a rift among our judging panel. One of the team gifted this a hallowed 10/10, you know, while others weren't so keen.
Nothing says Summer 2023 like Kenny Tete climbing out of a swimming pool threads that could make a lobster blush, mind.
26. Manchester City third
Thunder, lighting; the way Erling Haaland tears through your defence is frightening.
Puma love nothing more than to innovate. In their endless quest to do something brand-new, Manchester City have a lightning-bolt-inflected navy/neon third top this time around – but the really great touch is going with a bright coral for the logos. As modern as it's trying to be, it feels timeless in the landscape of football shirt culture: it could've come out 20 years ago and it still looks good.
25. Crystal Palace away
You'll find many football fans to be suckers for sashes. Is it River Plate that converted us? Peru? Either way, Palace this season have a sky blue stripe and it looks regal.
24. Brentford away
Yep, it's the same as last year. And what we said then still stands. Nice colour, subtle pattern, nice cuffs and we like the use of the castle badge. Decent.
23. Bournemouth home
Nothing lower than a 5 from our judges; nothing higher than a 7. Umbro tread a simple line with Cherries home tops and they usually steer the right side of classy. The thicker black stripes on this one suggest gentle evolution following last term's 'barbed wire' pattern.
22. Tottenham Hotspur away
This is a stunning football shirt: really, it is. The collar is timeless, the combination of navy and lilac is understated and the iridescent logos are a fabulous flourish.
The only thing stopping this shirt from being rated higher? Nike have a habit of delivering this exact same top with subtle variations practically every year for Tottenham. Nothing bad about it but nothing special about it at this stage.
21. Nottingham Forest away
The wavy Argentina shirt. Some of our judges were won over by the originality of the smooth, stripy goodness and the combination of sky blue, white and navy splashes over the top. Others were utterly unmoved. You can't please 'em all.
Bet if Messi wore it, you'd all love it.
