10. Liverpool home
The rebuild on the pitch has been dramatic and traumatic in equal part, as Jurgen Klopp remodels a new-look outfit following major departures, into something daring and unchartered. In the Nike design studio, no such headache took place.
The American manufacturer's decision to essentially reissue last season's kit with a white collar and cuffs could well have backfired. Last year's minimalist jersey was a triumph – but this one is as ageless and forever as the 70s heroes it's inspired by.
Three 7s, an 8 and a 9 from a selection of our judging panel. As David Brent once mused, "A good idea is a good idea forever".
9. Chelsea home
While the mismatched, rudderless squad of multimillion-pound stars and their slow descent into ever-maddening mediocrity is confusing onlookers, there's a very clear direction from their home kit. Chelsea's blue top for 23/24 is an icon already.
No sponsor and no frills, the focus on this one is pulled directly to the logos on either side of the chest – and perhaps never before has a club done the iridescent badge trend like this. The Chelsea crest and Nike Swoosh glimmer and glisten, changing colour from whatever angle you view them. It just looks wonderful: in the sun or under the lights, whether they're improving or not.
We mostly agreed on our team of voters – though one simply didn't get it and gave this shirt a 1/10. Will history remember it as an all-time great? Or will we look back on this and wonder what all the fuss was about?
8. Brentford third
Whoever sent the intern off with a shopping list that included "mint green", "pale pink", "navy" and "a crazy paving texture" was a madman – but it paid dividends.
Have you ever seen a shirt like it? It's one of those that for good or bad in years to come, people will see and remember exactly the time that it was worn. It's that Arsenal bruised banana; it's that United zebra shirt. It's unique – and it's incredibly imaginative to mix that particular palette and the bright green shorts simply complete the look.
It has no peers. The Brentford third strip, like Thomas Frank's idiosyncratic style… is like nothing else.
7. Arsenal home
By and large, manufacturers tend to alternatate going safe and going wacky. Last season, Arsenal wore a stunningly simple home shirt with a 90s collar grabbing all the attention. This season, Adidas have mixed it up – and then some.
For the first time under the German brand, the sleeves go all the way up to the shoulders; there's a lightning pinstripe to this one and the Invincible shirt collar is given a nod. Oh, and the logos and Adi stripes are gold, in a slice of bitter irony after last season's second-placed finish.
On paper, it all sounds like far too much to throw into one pot: the result is something superb, however, with the 2003/04 unbeaten champions' record of Ws and Ds embossed down the hems. Arsenal didn't take an L 20 years ago – and they're not taking one with this kit either.
6. Fulham home
It's a niche claim to fame but Fulham are true originators of the one-sleeve-different-to-the-other gimmick. That Puma shirt from the mid-00s with one black sleeve holds a particular place in football fans' nostalgia, even if many Cottagers just don't care for it.
It's fitting, then, that Adidas should switch up their stripes on either sleeve for this particular shirt. The elegance of last year's wave-collared effort was vintage Fulham but this one? It's smart, it's different, it's quintessentially Craven Cottage and it looks magnificent.
Don't like the sleeves? Put a coat on, ya spoilsport.
5. Manchester City away
Manchester City have had more white football shirts over the years than you could shake Pep Guardiola's notebook at. But this is one of the GOATs.
Dark red made a comeback in the Citizens' home top for the Treble – and it's returned once more on the change strip this time around. All the logos, however, are a shiny orange colour: it's a combination we're not used to but it's fresh, different and it feels modern without Puma diving down a futuristic wormhole to deliver something never-seen-before.
With three 8s and a 10 from our judges, it's a big hit. And we're sure City will make it a(nother) classic with a(nother) season to remember in it.
4. Arsenal third
If the loud, proud Arsenal away shirt is desperately trying to be liked, cracking jokes at the party and chatting to everyone, the third shirt is considerably more reserved in a corner of the kitchen… and hogging the limelight all on its own.
A throwback to a Gunners classic from the 80s, Adidas have reimagined Umbro's green change strip for the 21st Century – to excellent effect. The deep green and navy really complement one another and the stripped-back cannon logo might just be the best variation of any crest in the Premier League right now. The 'AFC' embellishment on the collar gives this one a vintage touch, too.
Arsenal's black/gold shirt from last year was a standout for the season; as was the 90s-style lightning blue getup from the season prior. This ocean-like beauty is sleeker and more composed than the other two – a little how Arteta's side are evolving in style.
3. Nottingham Forest home
Nottingham Forest have, to the disappointment of many, now found a sponsor for this shirt. The original, however, scored two 10s from our judges.
There is simply no beating a clean, red shirt with white logos and white Adidas stripes. Draw a football shirt and that's probably what you're coming out with – and were Steve Cooper to hand 11 of these tops to David Tennant to pop back to 1979 and give to their European Cup heroes, this shirt wouldn't look out of place.
Of course, betting company Kaiyun Sports plastering their logo over the front of the top does sour such an image. But let's not focus on that, eh?
2. West Ham United away
Like Forest, West Ham have produced a version of this kit sans the main sponsor. It is only what such a masterpiece deserves.
Whiteout kits usually have an anniversary behind them but the pleasant surprise of the Hammers' pristine 128-year change strip has wowed our judges to hand it an average score of 8.57. It's not just the diamond-like logos either that have captured the imagination: the simplistic, round claret collar and cuffs are detailed with a thin band of white and a thin band of pale blue.
Who said white shirts are boring?
1. Manchester United third
To some, Manchester United will quite simply never be cool. They are the machine that the rest of English football raged against for the Premier League's formative years; the Ed Sheeran that casuals know, like, even claim to be a fan of in the absence of knowledge. There is no underdog spirit in having the biggest ground, fan base and players on Earth.
There very much is culture in the club and fashion in the fabric of their being, however – and their new third shirt might just be the best thing that Adidas have ever put their name alongside United's. An all-white effort similar to West Ham's in spirit, yet slightly different in execution.
Adidas have opted for all-white stripes to almost blend into the material and highlight nothing but the Red Devil, alone on the shirt from United's somewhat clunky, 90s-styled badge for the first time. The rest of the logos are a deep scarlet – as is a perfectly shaped collar for the rest of the shirt.
There is no topping this one for the Premier League this season. As English football teeters more into madness and maximalism, it's a simplistic shirt that rises above all else this season. Three 8s, three 9s and a 10 from the judges.
