Reading use virtual reality to release new 2017/18 kits

Reading gave 100 lucky season-ticket holders the unique opportunity to view the new home, away and goalkeeper kits with a virtual reality experience at the Madejski Stadium, before being invited into the players' lounge to view the kits in person.

The kit was then revealed to the world in Reading's dressing room, as members of the Royals' squad exchanged awkward banter while Liam Moore and Joey van den Berg paraded the new kits. 

You can check out the 360-degree video below. 

  • LIST 12 of football's weirdest kit launches: floral designs, Star Wars and Spain's cats

In Other News... on FourFourTwo.com

Latest in Stories
Alan Shearer celebrates one of his five goals for Newcastle United against Sheffield Wednesday in September 1999.
'My Premier League record won't last forever. It will go one day and when it does go, and if it's to Harry, he knows I'd be the first to congratulate him and shake his hand': Alan Shearer magnanimous when discussing biggest threat to goalscoring record
Tottenham boss Ange Postecoglou
Tottenham to sack Ange Postecoglou - with London rivals' boss lined up: report
Troy Deeney last played for Forest Green in 2023
Troy Deeney tipped for remarkable football return despite not playing since 2023
Fulham manager Marco Silva looks on from the dugout ahead of the FA Cup fourth round tie against Wigan Athletic at the Brick Community Stadium in Wigan, England on 8 February, 2025
'I think Marco Silva is the best manager in London - he managed to really maintain the desire to play attractive football, which was really hard over the years': Former Fulham talisman showers praise on 'impressive' Marco Silva
Manchester United head coach Ruben Amorim looks on following his side's defeat against AFC Bournemouth
Report reveals 10 Manchester United players leaving this summer
Premier League ball
Quiz! Can you name the players to have scored Premier League hat-tricks?
Latest in Features
Orlando Pride players raise the trophy during the NWSL Championship game between Orlando Pride and Washington Spirit at CPKC Stadium on November 23, 2024 in Kansas City, Missouri.
How to watch NWSL: Live streams, TV information for National Women's Soccer League 2025
Premier League ball
Quiz! Can you name the players to have scored Premier League hat-tricks?
Manchester City manager Pep Guardiola holds aloft the Premier League trophy at the Etihad in May 2023.
Quiz! Can you name every Premier League champion... in just 90 seconds?
Barcelona's Spanish midfielder Aitana Bonmati receives the Woman Ballon d'Or award during the 2024 Ballon d'Or France Football award ceremony at the Theatre du Chatelet in Paris on October 28, 2024.
Who are the contenders for the Ballon d'Or Féminin?
 Sheila Garcia of Real Madrid CF battle for the ball with Alessia Russo of Arsenal FC during the UEFA Women's Champions League Quarter Finals First Leg match between Real Madrid CF and Arsenal FC at Estadio Alfredo Di Stefano on March 18, 2025 in Madrid, Spain.
'Over two legs I expected Arsenal to beat Real Madrid in the Champions League, I still think they can despite being 2-0 down,' says former Lioness Izzy Christiansen
Robert Lewandowski of FC Barcelona celebrates scoring his team's first goal with teammates Lamine Yamal and Gavi during the LaLiga match between Sevilla FC and FC Barcelona at Estadio Ramon Sanchez Pizjuan on February 09, 2025 in Seville, Spain.
Watch Barcelona vs Osasuna: Live streams, TV coverage for La Liga clash