Cristiano Ronaldo is hardly renowned for passing up the chance to shoot whenever even half an opportunity arises.
His single-minded focus on scoring goals above all else has proved record-breakingly effective over a staggering career - at least until this season, that is.
In his second La Liga match back from a five-game suspension, Ronaldo again failed to notch as Real Madrid won 2-1 at Deportivo Alaves courtesy of Dani Ceballos' double.
The four-time Ballon d'Or winner was unsuccessful with each of his six shots, continuing his frustration from midweek when an incredible 12 attempts - 10 more than any of his team-mates - were not enough to break down a stubborn Real Betis.
Back-to-back blanks means the Portugal star has now unleashed 18 attempts in just two La Liga games, the most of any player yet to score.
18 - Cristiano Ronaldo has attempted 18 shots in La Liga, the most for a player without scoring this season. Obsession September 23, 2017
Ronaldo's frustration against Alaves was heightened by the intervention of the woodwork, which twice denied him a goal.
It was just the second time the superstar forward has suffered that fate for Madrid, with the previous two incidents coming away to Deportivo La Coruna in 2016 and at Celta Vigo in the Copa del Rey earlier this year.
