Arsenal exclusive: The incredible Invincibles ritual that would intimidate the opposition at Highbury

Patrick Vieira of Arsenal leads his team down the players tunnel before the Premier League match between Arsenal and Middlesbrough on January 10, 2004 in London, England.
(Image credit: Stuart MacFarlane/Arsenal FC via Getty Images)

Arsenal had an amazing ritual before every match during their 2003/04 season to intimidate the opposition before the game.

The Gunners won the title that season, completing the campaign unbeaten in what was their last Premier League title win. Speaking to FourFourTwo on the 20th anniversary of the Invincibles, former Arsenal vice-chairman David Dein has shared a story about the presence that side had pre-match. 

“During the 2014 World Cup in Brazil, I hosted an evening with our [then-]three former Brazilian players, Edu, Sylvinho and Gilberto Silva,” Dein says. “Arsene was there, I was sitting next to Gilberto and I said to him, ‘Gilberto, tell me about the Invincibles.’

David Dein arrives ahead of a Premier League Hall of Fame event on May 03, 2023 in London, England.

David Dein has shared the story of how Arsenal players “gave themselves inner strength” (Image credit: Tom Dulat/Getty Images)

“He actually stood up and told me how they’d all stand in the tunnel before the game. The tunnel at the old Highbury was pretty narrow; all of the Arsenal boys in one line, the opposition in another. 

“There was a ritual. There was always the same order: at the front, Patrick would turn around to Jens and give him a nod. Jens did it to Dennis, Dennis did it to Thierry, Thierry did it to Lauren, Lauren did it to Sol, and so on. It was almost choreographed as if to say, ‘We’re going to do this’ – and they’d look at the opposition and sense fear in their eyes.

“They gave themselves inner strength when they went out.”

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Mark White
Content Editor

Mark White is the Digital Content Editor at FourFourTwo. During his time on the brand, Mark has written three cover features on Mikel Arteta, Martin Odegaard and the Invincibles, and has written pieces on subjects ranging from Sir Bobby Robson’s time at Barcelona to the career of Robinho. An encyclopedia of football trivia and collector of shirts, he first joined the team back in 2020 as a staff writer.