The 25-year-old recently revealed that he has agreed terms with four Premier League clubs - Sunderland, Blackburn, Fulham and Tottenham Hotspur - adding that he was less hopeful of securing a dream move to Arsenal.
And although Bordeaux president Jean Louis Triaud previously ridiculed the idea of their prize asset joining the North East outfit, manager Steve Bruce is now believed to be closing in on the signing of the Moroccan front-man, who has netted 15 goals for his country.
"Bordeaux have made me a more attractive proposition to stay," he told L'Equipe.
"However, I have made the wish to have a new adventure in England, and I would like that idea to happen.
"The contact which has reached advanced stages is with Sunderland.
"Maybe for some people it is not a great club, but it is fine to me. I know it can be a step forward and it is what I want."
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