At Future Publishing we rely on advertising to keep bringing you the content you love to read. The majority of the content on FourFourTwo.com is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful.
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"Presented By…" or "Sponsored By…"
Articles that are labelled as "Presented By…" or "Sponsored By…" are independent editorial articles, created by writers employed by FourFourTwo.com that have been funded through the support of a commercial partner. When planning this content, the editorial team may find alignment with a funding partner on the topic and the headline of the article but the article is not subject to any client review in advance of its publish date. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.
If the commercial partner receives a sponsored section within a larger editorial article editorial article, that section will have a clear “Sponsor Content” label.
“Preferred Partner”
Articles that are labelled as "Preferred Partner," mean a commercial partner is offering a preferential affiliate rate to Future in exchange for greater prominence on the page, such as by highlighting a particular deal for a product that our journalists recommend.
FourFourTwo.com will only write content featuring “Preferred Partners” when we feel the content or product is aligned with what our audience wants. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation in the UK and Federal Trade Commission regulations in the US.
‘He instantly popped into our ratings as one of the best U21 midfielders in Europe. The impressive thing is Slot has made him into more of a no.6' Inside Ryan Gravenberch's transformation at Liverpool
‘I don’t think Liverpool would look at Ollie Watkins, a striker isn’t a pressing issue for them – it’s Arsenal who need one’ Former Reds star explains why his old club don’t need an out-and-out forward this summer
