There is a “strong case” for the Premier League and its broadcast partners to revert to the Project Restart model for televising matches, according to the leader of a major fans’ group.
All 92 matches played to complete the 2019-20 season were televised, with 33 of them made available free to air.
Top-flight clubs are meeting on Thursday to discuss the best approach to screening matches this term beyond the November international break in the continued absence of spectators from stadiums.
They will consider whether to scrap the controversial £14.95 pay-per-view charge which currently applies to matches not selected for regular broadcast, and it is understood going back to the ‘Project Restart’ model will be looked at again, with a new national lockdown looming.
Tom Greatrex, the vice-chair of the Football Supporters’ Association, feels in the circumstances that might be the best approach.
“Given the situation we’re going into now is most similar – albeit with colder weather – to the situation we were in in June, there is a strong case for following that same model and approach,” he told the PA news agency.
“But we understand it is complicated by the position of the broadcasting contracts.
“It’s not just about the clubs, it’s the broadcasters. Our message is not just to the Premier League – it’s to Sky, and BT Sport as well, that they need to think very carefully about the context we’re in and the impact on their brand and how far people will continue to be their customers in the future.
“I don’t think it’s overstating it to say that people will think about that, and remember that, when we’re out the other end of this.”
AST continues campaign against £14.95 pay per view charge ahead of Leicester game – creates opportunity for fans to boycott and make donation to Islington Cares instead. To donate: https://t.co/JiZuYpKXmD More AST update here https://t.co/29F1w796hPpic.twitter.com/1Otz96seeS— AST (@AST_arsenal) October 21, 2020
Supporters’ groups have spoken out against the pay-per-view pricing model, with many choosing to donate the money to charities, including food banks, instead.
It is understood other options open to the clubs are to scrap the PPV model entirely or reduce the price, but any decision the clubs make must also be acceptable to the broadcasters.
Sources at one Premier League club said they supported the pay-per-view model as a means to generate revenue, but would back a reduction in price to £10 per match.
Greatrex said the Premier League had “given an undertaking” that the FSA’s position on pay-per-view matches would be put to the clubs, following meetings between supporters’ representatives and the league on Tuesday.
He said the Premier League should have consulted with fans before bringing in the £14.95 price model, but said the context of the pandemic had changed since the competition made that decision.
“They should have talked to supporter organisations, which could have avoided this whole mess,” he said.
“The second thing is that contextual point – at the time they made this decision we were towards the end of the situation, (so they felt they) could behave as they have habitually behaved over many years, and though a few people might grumble it wouldn’t make much difference.
“That proposition has been pretty thoroughly debunked by the reaction.”
