Manchester United to pay £40m for 'the next Erling Haaland': report

Manchester United manager Erik ten Hag reacts during his side's Premier League defeat to Arsenal in January 2023.
(Image credit: Getty Images)

Manchester United are eyeing a player thought to be the next Erling Haaland – who will cost them £40 million.

The Red Devils have enjoyed a good season and last night confirmed participation in the Champions League for next season with an emphatic 4-1 victory over Chelsea. But despite last night's goal glut, the striker position has been a difficult one for manager Erik ten Hag.

Cristiano Ronaldo infamously departed midseason after falling out with the Dutch manager, who brought Wout Weghorst to Manchester United on loan as a makeshift solution. United are believed to be interested in bringing a world-class forward in this summer, however, with Harry Kane believed to be the top target. 

Cristiano Ronaldo in action for Manchester United against Rayo Vallecano in pre-season.

Cristiano Ronaldo's Manchester United exit has left a void up front (Image credit: Getty Images)

According to the Guardian, Victor Osimhen of Napoli and Rasmus Hojlund of Atalanta are the two options next on the shortlist for the No.9 spot. Osimhen's £130m-odd asking price, however, puts him firmly out of reach.

That just leaves Hojlund, who has been compared to Norwegian goal sensation Haaland for his similar style. The Dane is just 20 years old and like Manchester City's record-breaking forward, is a tall, physical threat in attack and a natural finisher. 

According to The Times, Hojlund would set United back £40m, with the Dane being seen as an option for the future rather than someone to set the side alight immediately.

While it remains unlikely that United would dedicate enough of their budget to Hojlund and one of Kane or Osimhen, they could find themselves in the scenario they were in when they bought Edinson Cavani on Deadline Day of 2020. United signed the Uruguayan veteran as cover in attack but also brought in Amad Diallo – from Atalanta, incidentally – and Facundo Pellistri as options to develop in the coming years. 

Rasmus Hojlund of Denmark celebrates after scoring their third goal during the UEFA EURO 2024 qualifier match between Denmark and Finland at Parken on March 23, 2023 in Copenhagen, Denmark.

Rasmus Hojlund is a target for Manchester United (Image credit: Lars Ronbog / FrontZoneSport via Getty Images)

Hojlund may well be seen as a similar kind of transfer to Ten Hag. United may be letting go of Anthony Martial among other forwards, creating a void of squad players who can slot in at No.9. 

Hojlund is valued at valued by Transfermarkt to be worth around €35m. 

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The rumour mill is ticking over when it comes to new faces at Old Trafford. Two Brighton stars have been linked, with another two Bundesliga players rumoured.

Three big names have been linked with exits, however, while James Ward-Prowse is reportedly on the midfield shortlistGoncalo Ramos is a target and Bruno Fernandes might yet leave

Mark White
Content Editor

Mark White is the Digital Content Editor at FourFourTwo. During his time on the brand, Mark has written three cover features on Mikel Arteta, Martin Odegaard and the Invincibles, and has written pieces on subjects ranging from Sir Bobby Robson’s time at Barcelona to the career of Robinho. An encyclopedia of football trivia and collector of shirts, he first joined the team back in 2020 as a staff writer.