Newcastle back with Adidas in iconic kit link-up as Amazon documentary leaks deal

Adidas UK tease their link-up with Newcastle United in an image posted on social media in August 2023.
(Image credit: Adidas UK)

Newcastle United will wear Adidas kits next season in a move which will remind fans of one of the club's most exciting eras.

The Magpies wore Adidas during one of their most successful recent periods, in the 1990s, with many of those kits considered iconic by the Toon supporters.

News of the link-up was accidentally leaked on Friday as Amazon's documentary released episodes three and four ahead of time, giving away a secret which was already known by many but not supposed to be announced until September 1st.

The third and fourth episodes of ‘We are Newcastle United’ were uploaded by mistake on Friday and not taken down until the afternoon.

In the documentary, a club delegation was seen sealing an agreement with Adidas at their base in Germany, in what was described as "the biggest deal the club has ever done".

"It could be worth hundreds of millions of pounds in kit and retail sales over the next five years," narrator Alan Shearer said.

Co-owner Mehrdad Ghodoussi was there and told Adidas bosses: "It feels like two old lovers getting back together."

After the news was leaked, Adidas UK posted a tweet on Saturday, which was shared by the club and included eyes and popcorn emojis.

Judging by the reaction, fans seemed thrilled to be swapping current manufacturers Castore for a return to Adidas.

Those supporters will have to wait, though, with the link-up not due to kick off until next season.

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Ben Hayward
Weekend editor

Ben Hayward is a European football writer and Tottenham Hotspur fan with over 15 years’ experience, he has covered games all over the world - including three World Cups, several Champions League finals, Euros, Copa America - and has spent much of that time in Spain. Ben speaks English and Spanish, currently dividing his time between Barcelona and London, covering all the big talking points of the weekend on FFT: he’s also written several list features and interviewed Guglielmo Vicario for the magazine.