Newcastle United set for logo change after kit agreement reached

Adidas Newcastle United 2024/25 away kit
(Image credit: Adidas)

Newcastle United have reached an agreement to wear a different logo on their chest next season.

Kit manufacturer Adidas have reportedly agreed a deal with Newcastle that would make them the next of their 'elite teams', which apparently we're supposed to think is extremely important and meaningful in some way.

Liverpool, Celtic and Roma were reported earlier this week to be joining the same club from next season, upon which news they threw their combined 76 league titles in the bin collectively declaring 'we don't need them any more, we're Adidas Elite!'.

Newcastle United to get alternative adidas logo

Newcastle United manager Kevin Keegan (c) is joined by entertainers Ant (Anthony McPartlin) (l) and Dec ( Declan Donnelly) at the launch at St James' Park on May 10, 1995 of the new adidas 'grandad collar shirt' which along with the Newcastle Brown Ale logo proved to be an iconic shirt used by the 'Entertainers' team of the 1995/96 season.

Newcastle are back in adidas this season, reviving a long-standing prior relationship (Image credit: Gary M Prior/Allsport/Getty Images)

In recognition of achieving one of the great football feats by getting bumped up from adidas' B Premium tier, Newcastle will be graciously permitted to wear the leaf-style version of the manufacturer's logo on their third kit. It's called a trefoil, apparently.

Current clubs who have already bestowed with the honour are Juventus, Real Madrid, Bayern Munich, Manchester United and Arsenal.

Newcastle United's new Adidas 2024/25 football kit

Newcastle's current kits bear the three-stripe version of the adidas logo (Image credit: Adidas)

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Newcastle are back in adidas stripes this season for the first time since 2010. They wore Puma from 2010-21 and then Castore for three years.

adidas are also widely expected to announce they have added Liverpool back to their portfolio some time in early 2025. This would the Reds' third spell with adidas, having also worn their garb from 1985-96 and 2006-12. They are currently contracted to Nike.

The German kit supplier hit the headlines earlier this year after it was announced that the German national team would be ditching them after over seven decades. Nike are set to take over from 2027.

Steven Chicken

Steven Chicken has been working as a football writer since 2009, taking in stints with Football365 and the Huddersfield Examiner. Steven still covers Huddersfield Town home and away for his own publication, WeAreTerriers.com. Steven is a two-time nominee for Regional Journalist of the Year at the prestigious British Sports Journalism Awards, making the shortlist in 2020 and 2023.