Lasers for goalposts: Nike lights up the streets
Jumpers for goalposts? Nah. Nike have a much better idea. Their portable pitch means that a night-time kickabout has never been easier
There is nothing that cannot be improved with lasers – including football.
With that in mind, Nike's created a portable pitch that uses a crane-mounted laser system to conjure up a five-a-side footy field in the location of your choice – as long as you live in one of six lucky neighbourhoods in Madrid.
It's all part of Nike's all new #MiPista campaign, which aims to bring a football field to the streets.
Dial up a location on the associated smartphone app, and a team of specialists will wing their way over to you to set up the pitch – no matter what time of day it is.
The van also comes stocked with Nike's FC247 footy boots for you to try out – they're designed for small-scale street football, hence the whole "laser pitch" publicity drive.
Well, it beats jumpers for goalposts – hopefully Nike will roll it out to other territories soon.
[via Stuff]
Get FourFourTwo Newsletter
The best features, fun and footballing quizzes, straight to your inbox every week.
‘Milan didn’t collapse against Liverpool in Istanbul. We lost focus for six minutes – for the other 114, we played an extraordinary, beautiful game’: AC legend claims they were 'extraordinary' against Reds in 2005 Champions League final
‘Charlton could have qualified for Europe, but selling Scott Parker to Chelsea made the difference. The manager didn’t want him to go and there was a disagreement’: Former Addicks star highlights key reason why they failed to maintain 2003/04 form