Latest about Column
Analysing the power of partnerships between athletes and brands, where collaborations can go beyond the game itself
In the latest instalment of our football agency column, Harry Croft from DEFY addresses the power of the brand among professional footballers
'He’s just turned into a beast, a machine' Joelinton is reborn for the umpteenth time
Are Newcastle United back? Joelinton is at least
Winning vs Development: Is U-21 football fit for purpose in the modern game?
In the first instalment of a brand new football agency column, Harry Croft from DEFY addresses the elephant in the room when it comes to U-21 football
Laceless football boots are at a crucial crossroads, but I’m not writing the obituary just yet
To lace or not to lace, that is the question being asked at all of the leading football boot brands right now, bar one
‘I can honestly say that I have never worn anything like it before’ The most comfortable football boots money can buy aren’t by any of the so-called big brands
OPINION If you value comfort over performance in your boots, there’s only one brand to turn to. But it won’t be cheap
This is the REAL problem with refereeing and VAR
OPINION Video killed the referee star: why Liverpool’s disallowed goal actually has NOTHING to do with VAR
'Ironically none of it's black and white': A Newcastle fan's attempt to make sense of their Saudi situation
OPINION The Magpies’ Saudi Arabia investment has divided English football down the middle. Lifelong supporter Adam Clery explains why it’s left the fanbase in a tricky position
Liverpool's ownership crossroads: do the Reds adapt or risk slumping back down the table?
OPINION Liverpool's ownership model under FSG could leave them unable to compete with state-owned European clubs
