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Cambridge United, AFC Wimbledon, Grimsby Town and Carlisle United's Umbro shirts designed with Kitlock

Ripping up the template: How EFL clubs found the magic kit formula, sparked a football shirt revolution (and are reaping revenue)

By Matthew Ketchell published

GEAR Kitlocker facilitate Umbro’s license for several football league clubs and has successfully disrupted the market to land record sales

GEAR
fan of the Liverpool football team stands in-front of the 1278 jerseys displayed side by side on the floor during the Malaysia Book of Records event for the most number jerseys on display of a single team in Kuala Lumpur on April 11, 2018. Malaysia Book of Records announced 1,278 Liverpool jersey from collectors around Malaysia

I own over 100 soccer shirts and I’m constantly recommending this device to fellow collectors

By Matthew Ketchell published

DEAL Soccer jerseys can be expensive and suffer wear and tear so this appliance is a household essential

DEAL
Noel Gallagher is a huge fan of Manchester City

Manchester City announced a Noel Gallagher shirt font but have they Definitely Maybe missed a huge trick in the process?

By Matthew Holt published

Manchester City have announced a brand-new home kit for the 2024/25 season in collaboration with Noel Gallagher

Stories
Why Nike have changed the St George’s Cross on the new England kit?

Why Nike have changed the St George’s Cross on the new England kit?

By Joe Mewis published

There has been a backlash from certain corners regarding the new England home shirt

Stories
The 2017 EFL Cup final saw Manchester United and Southampton compete wearing ‘crossed kits’

Kit colour clashes slow down footballers’ responses, study finds

By PA Staff published