âÂÂGlory Glory!âÂÂ, my 90s United book came out this week, a project which started last July and took me around Europe interviewing former players.
It consists of 11 candid interviews and 104,000 words with people like Andrew Cole, Nicky Butt, Eric Cantona and Martin Edwards.
It was the Edwards interview which the media seized on last week and made it headlines.
When things like that happen, you feel like you are riding a bucking bronco because you have no control, nor any idea what is coming next.
HereâÂÂs what happened.
The Manchester Evening News ran extracts from the book over two nights. I trust the journalist there and he took 1,000 words from the Andrew Cole chapter and the same from Martin Edwards.
The paper got two big extracts and the book received a lot of publicity. To pay for the equivalent in advertising would be beyond the finances of the publishers.
Despite taking just 10 percent of the chapters, both extracts were fairly balanced. They took more quotes than colour, but thatâÂÂs natural for a newspaper.
The national newspapers then got hold of the Edwardsâ quotes and put a different spin on them, with some making out that heâÂÂd just launched an outburst against the Glazer family.
The Sun and The Daily Mail didnâÂÂt even credit that the source of the quotes was my book, but then that wouldnâÂÂt have suited their âÂÂexclusive.âÂÂ
IâÂÂm used to it â many tabloid âÂÂexclusivesâ originate from the pages of United We Stand.
The other papers credited the book, but Martin Edwards didnâÂÂt launch an outburst against the Glazer family.
After I requested an interview for the book, he invited me to his home last December and gave a very balanced interview over three hours.
I let him have his say. He was not popular with many Manchester United fans, nor readers of United We Stand.
Some will question the decision to interview at all, but I used the opportunity to put a list of concerns and points to him.
He answered all of them. In some cases he held his hands up, with others he disagreed.
I requested an interview with him because he was the chairman of Manchester United for two decades, a relevant subject who hasnâÂÂt done many interviews.
He was entitled to present his side of the story in his chapter â just as the 10 players have put forward their side of the story.
I presented his interview fairly and the readers can form their opinions. He was never anything but polite and gave his fee to charity.
But he did not launch an outburst, as the chapter shows.
The MailâÂÂs story started: âÂÂManchester United could be thrown into financial turmoil if the Glazer family leave the club, former chairman Martin Edwards has warned.âÂÂ
The words âÂÂcouldâ and âÂÂifâ are crucial here. You âÂÂcouldâ sleep with Beyonce tomorrow âÂÂifâ she fancied you and made it clear that she wanted to bed you.
Martin Edwards woke up last Thursday and immediately started receiving phone calls about his remarks.
Then he looked at The Mail and was understandably shocked.
Then he called me.
I was expecting it and IâÂÂve kept recordings of everyone IâÂÂve interviewed for the book, should there be any doubts.
Or, in the worse case, should evidence need to be presented in court.
I also protected several of the subjects from comments which could be damaging.
TheyâÂÂve been good enough to be frank and give me their time and donâÂÂt deserve to be stitched up.
I see Dwight Yorke sitting on the News of the World sofa confessing intimately and cringe.
Dwight probably wonders what heâÂÂs got himself into, but his publishers want all the publicity possible â seemingly regardless of the cost to Dwight.
âÂÂBefore we go on, have you had the book yet?â I asked Martin Edwards.
âÂÂIâÂÂve just received it this morning, but IâÂÂve not read it yet,â he replied.
âÂÂSo please read your chapter and then get back to me. IâÂÂve presented your interview fairly.âÂÂ
He did read it and call me back to say that I had done that and that he stands by everything he said.
But to the wider world, Edwards spent the previous night berating the Glazers to any journalist who would listen.
That would have been nice, but the fact was that he didnâÂÂt.
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